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Who: Brain child of De Agostini Publishing, Betterly is a subscription box service, offering you a range of hobbies to try out, and better spend your Free Time Offline.

We were enlisted to help launch Betterly in the UK market. With Betterly offering a large variety of subscriptions to choose from, before the campaign began, we conducted research into the UK market to identify the best products to launch with.

We then enlisted Influencers from various niches across Instagram and YouTubeto create inspiring content that took their followers on a Betterly journey, from the box arriving in the post to the creation process and activities, all using the campaign hashtag #FreeTimeOffline

The content was then redistributed through a paid social strategy to generate further leads and sales from prospecting customers whilst increasing awareness of the brand and driving engagements.

Influencer: It’s been an absolute joy working with Meg each and everyone! I love the creative campaigns and I was lucky enough to be asked to be involved! The briefs were always so straightforward, allowing Influencers freedom to brainstorm on the creative direction. Meg was so fast answering any questions while the entire process was so smooth each time. From posting to sharing stats and making payment, everything is effortless with these guys!