Who: Brain child of De Agostini Publishing, Betterly is a subscription box service, offering you a range of hobbies to try out, and better spend your Free Time Offline.
We were enlisted to help launch Betterly in the UK market. With Betterly offering a large variety of subscriptions to choose from, before the campaign began, we conducted research into the UK market to identify the best products to launch with.
We then enlisted Influencers from various niches across Instagram and YouTubeto create inspiring content that took their followers on a Betterly journey, from the box arriving in the post to the creation process and activities, all using the campaign hashtag #FreeTimeOffline
The content was then redistributed through a paid social strategy to generate further leads and sales from prospecting customers whilst increasing awareness of the brand and driving engagements.