Who: Xplora was founded with the mission to give children a safe onboarding to digital life and a better balance between screen time and physical activity.
What: We partnered with Xplora in early 2020 to work with creators to promote their X4 smartwatch and partnership with Peter Rabbit 2: The Runaway. Over the last 12 months our partnership has flourished, working in multiple territories and working closely with creators to promote multiple Xplora products and partnerships.
Running campaigns during a global pandemic, we had a focus on onboarding kids safely to the tech world, whilst encouraging them to get outside, play games and count their steps using their Xplora watch. Working closely with parent influencers, we matched the campaign creative to the relevant partnerships. This varied from kids playing easter Egg hunts with Peter Rabbit, going on adventures with the TARDIS and Doctor Who to stepping into the footsteps of a Spy with Fast and Furious: Spy Racers & Netflix.
Content was posted organically on influencers channels as well as being edited to branded content to spread awareness through our paid social strategy.