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Who: Xplora was founded with the mission to give children a safe onboarding to digital life and a better balance between screen time and physical activity.

What: We partnered with Xplora in early 2020 to work with creators to promote their X4 smartwatch and partnership with Peter Rabbit 2: The Runaway. Over the last 12 months our partnership has flourished, working in multiple territories and working closely with creators to promote multiple Xplora products and partnerships.

Running campaigns during a global pandemic, we had a focus on onboarding kids safely to the tech world, whilst encouraging them to get outside, play games and count their steps using their Xplora watch. Working closely with parent influencers, we matched the campaign creative to the relevant partnerships. This varied from kids playing easter Egg hunts with Peter Rabbit, going on adventures with the TARDIS and Doctor Who to stepping into the footsteps of a Spy with Fast and Furious: Spy Racers & Netflix.

Content was posted organically on influencers channels as well as being edited to branded content to spread awareness through our paid social strategy.

“eaeo has been a pleasure to work with and consistently more efficient than other influencer agencies that we have worked within the past. They have headed up work for us in multiple territories, executed campaigns that exceeded our expectations and achieved results above what we had expected through organic influencer content and a paid social strategy.”

“They are timely and well organised, which is essential for our partnerships. They have also delivered solid results by steering the creative to promote our partnership with Sony which led to us meeting agreed objectives and expanding our partnership into new territories. We can definitely recommend eaeo and look forward to working with them again!”

David Smith
Campaign Manager at XPLORA Technologies